SYMPTOMS

You've rewritten the tagline eleven times. Your mood board looks suspiciously like your competitor's website. Everyone keeps saying "we'll fix the messaging after launch."

SIDE EFFECTS

You spend the launch budget introducing a brand nobody remembers by Friday, then pay again to relaunch it next year.

PROGNOSIS

Completely preventable before launch day. Launch as-is and you arrive in Zombie Brand Land on day one.