DIAGNOSIS

Brand Lag

Your business grew up. Your brand didn't get the memo.

SYMPTOMS

You introduce your company, then add "but we do a lot more now." You send your outdated website with an apology. Clients still hire you for what you did five years ago.

SIDE EFFECTS

The bigger clients you're ready for judge you by the smaller company you used to be. You still charge old-company prices while paying to promote a story you've already outgrown.

PROGNOSIS

Very treatable if caught early. Left alone, it shuffles slowly toward Zombie Brand Land.